Business Communications Expertise

Susan worked at ZymoGenetics as Senior Director of Corporate Communications and served as key spokesperson during periods of dramatic growth and restructuring.

  • Media pitches led to articles in Dow Jones, BioWorld, Nature Reviews, BioProcess International, Seattle Times, Puget Sound Business Journal and other news outlets.
  • An external website redesign (with Axis Studios of Seattle) generated a record number of hits and new visitors to the company's external website.
  • Pitches to investors and sell side analysts led to increased interest, ownership and coverage.

Crisis communication response, communications strategy

Craft a crisis communications plan using a Crisis Communication Template book on Amazon.Find out more on Susan's author page.